I believe that a successful web site is the result of a combination of many factors...

  the site achieves the objectives of the business
    or site owner...
  the site appeals to its intended audience...
  users feel comfortable in the visual space and
    feel attracted to stay...
  back end technologies are reliable and easy
    to maintain...
  the success of the site is measurable.          

Monica J. McCready
email: mjm@appliedscienceandtechnology.com